how to make money on pinterest

How to Make Money on Pinterest in 2026: Nine Proven Method

The most effective methods for earning money on Pinterest involve indirect approaches, such as using pins to promote a blog or online business, and partnering with brands to generate income through affiliate links.

Pinterest is a self-described visual discovery platform. It’s where you might go to find an idea for a fresh new recipe, save an easy-to-follow morning workout routine or watch a quick demo of someone’s skincare routine — think of an endless feed of vertical images and short videos you can view and save to ignite inspiration.
With thousands of millions of monthly users, Pinterest has also become an organic advertising platform for bloggers and business owners, as well as a way for popular pinners to partner with brands and monetise their influential posts.
Maybe Pinterest can be part of your side gig. Here are a few methods to make money with Pinterest.

How to Make Money on Pinterest

1. Free Advertising for Your Website

Let’s say you have a high-traffic blog you’ve been able to monetise, such as by integrating online ads or embedding affiliate links for products relevant to your niche. You can use Pinterest to promote your blog posts in an effort to drive traffic to your blog.
Get an image from your blog or site and use Pinterest’s built-in tools to add text and tweak the design of your pin. Most essential, add a link to the post to drive viewers back to your site or specific blog. The link will prominently show (and become clickable) when viewers hover over the pin. Success is not guaranteed, but you won’t pay to create a Pinterest account and post pins. Example: Cooking with air fryers has become a time-saving way to prepare good food at home. One pin I spotted at the time of this writing featured a delectable image of a cheesy sandwich with the words “Air Fryer Grilled Cheese” added in an eye-catching font. The pin included a link to a detailed website post on how to make the sandwich.
2. Free Advertising for Your Online Business
E-commerce business owners can try the organic advertising method, too. In the same way, you would make pins about your business offering, whether it is a product or online service, and link back to pages on your business website.
You can also link e-commerce platforms — like Shopify and Woo — and Pinterest will do the work for you to create pins for your product listings.
Example: A pinner we ran across at the time of this writing used Pinterest posts to drive traffic to a blog that offers online painting classes. One pin featured an image of a colourful flower painting with a link to a business website where people could purchase a watercolour painting tutorial.

3. Affiliate Marketing on Pinterest

Perhaps you began pinning because it was a playful way to connect with and share your passions — like cooking, exercise or sneaker collecting. You’ve grown a Pinterest (and probably also other social media platforms) following with regular pins and sharing your authority in the niche. Your reach might be able to unlock entry into an affiliate program that will enable you to earn a commission for selling products included in pins.

When you’re an affiliate, you can also use Pinterest’s product tagging tool to add personalised affiliate links to pins. Then, viewers can click through to product pages outside of Pinterest to make purchases, and you may receive a commission. Some affiliate programs allow you to highlight an entire product line all in one spot. (Mind that you are legally obligated to reveal your relationship with a brand using just such a feature in the app.)

Example: A few fashion and beauty personalities pin looks to be attired or attire others in and enable fans to go directly from the site to a destination that allows them to shop “the look.” Well, one of these affiliate sites is known as LTK (short for “LIKEtoKNOW2.it”), and it helps connect content creators to brands then ensures they get a cut of any sale. Other popular services that let you earn a commission from promoting products on social accounts include Amazon Associates and Awin.

4. Frugal or Entrepreneurial Inspiration

Brand deals or affiliate marketing likely weren’t the intention with which Pinterest was begun. It’s fundamentally a digital bulletin board that makes possible the free exchange of ideas. You can find ways of saving money using the platform. Go to Pinterest first when you’re looking for DIYs that can completely change your space.

Example: You might save thousands on a basement remodel by painting the rafters and wall panels instead of hiring a contractor to hang drywall. There’s likely a Pinterest pin to dish about some visual ideas and ways of saving. If you are looking to start an online business, Pinterest is the place to find your niche for the best things to sell online, as part of its research.

Do You Get Paid on Pinterest?

Pinterest does not pay content creators directly. Primary ways to make money with Pinterest involve using the platform as a marketing or influencer tool, where earnings come through outside sources like your own business, an affiliate program or a brand you work with.

How many Pinterest Followers Do You Need to Get Paid?

If you consider these self-promotion and influencer marketing techniques, they may not be all that effective if you do not have at least a few thousand followers. But you can grow your following over time by pinning good quality, pinnable pins that are save-worthy. (The Pinterest website emphasises the benefits of driving saves to expand your audience.)

If you’re new to Pinterest, experiment with pinning and see where it leads you. Here are a few tips to find your footing:

Switch to a Pinterest business account. You can create or convert your personal Pinterest account to a free business account, which comes with access to analytics and allows advertisers and merchants to make different types of ads on the platform.

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